A Research On Social Media - 980 Words

Forrester Research provided the research behind Social Technographics. Their research identified six types of the social media users and how they interact in the online environment. The Social Technographics ladder presented in Figure 3.3. of our reading depicts a ladder with different participation groups at each rung. These groups include: creators, conversationalists, critics, collectors, joiners, spectators, and inactives. It is worth noting that these groups are not exclusive, meaning a user could fit into multiple categories for different interactions (Tuten Solomon, 2013, p. 74). Skittles is a poplar candy brand known for their wacky advertising. It is no wonder that their social media marketing would be just as wacky and popular. Skittles must be very aware to the different categories of the ladder to be so successful in their social media marketing efforts. Creators are the content creators. Their content is shared with other users and adds to the social media experience. U ser-generated content can include: video, photos, blogs, vlogs, comments, podcasts, forums, product reviews, wiki contributions, and consumer created advertising. Creators are distinguished as users who provide content for other users interact with and constitute 24 percent of social media participants (Tuten Solomon, 2013, p. 74) Skittles has a promotion on their Facebook page that appeals to contributors. If a user posts a photo to the page, they can become Skittles â€Å"Best Fan Forever† forShow MoreRelatedResearch Study On Social Media Essay1480 Words   |  6 PagesRESEARCH METHODOLOGY It is based on descriptive research. The research would rely on both primary and secondary resources. Data Collection: Primary research would be of the survey method, where the participants would answer questions administered through interviews or questionnaires. After participants answer the questions, the researcher describes the responses given. In order for the survey to be both reliable and valid, it is important that the questions are constructed properly. Questions shouldRead MoreSocial Media Research Paper658 Words   |  3 PagesSocial Media Emily Baker Computer Literacy (ADF1206C) Instructor:   Edward  Bakker March 8th, 2012 Most people do have some type of social media account. Between Facebook, Twitter and Youtube there are many issues with these websites. With most people it’s just a simple way of connecting with other people, but for some people there are issues with addiction, copyright, privacy, you could offend people, legalized stalking. For Facebook there are many ways you could use this socialRead MoreSocial Media Research Paper1448 Words   |  6 Pagessome additional social media sites, as well — there are dozens available, some of which may be specific to your industry. For many B2B, high-tech and/or professional types of businesses, having executives and employees integrate with LinkedIn may be valuable. For visually-oriented products, using Pinterest, Instagram and Flickr may be needed. And, most businesses will benefit from some number of videos shared through sites such as YouTube and Vimeo. 2. Don’t Neglect Your Social Media Accounts It’sRead MoreWriting And Research Skills With Outlines And The Social Media990 Words   |  4 Pagesclass, there are numerous projects and units that were helpful. I improved writing and research skills with outlines and the social media summary. I was exposed to Hawkeye s Smartthinking student resource center, and utilized the LOL...OMG! discussion boards. I will be discussing these various parts of the class and expressing my opinion on them. I believe the works cited padded outline, along with the social media summary, really helped me grow as a writer and researcher. The most important partRead MoreSocial Media Accounts Of Employees Research Paper1320 Words   |  6 PagesAlmost everyone in developed countries, during this day and age, has social media accounts. There are many platforms of social media including but not limited to: facebook, twitter, instagram, snapchat, myspace, linkedin, etc†¦ And there are many reasons for using these social media platforms such as: keeping contact with old friends and distant relatives, meeting new people and sharing life experiences with people around the globe, or stalking that cute girl at work but never making contact. AmongRead MoreSocial Penetration Theory : Research, Media And A Personal Example1200 Words   |  5 PagesThe Social Penetration Theory: Summarized and Identified Using Research, Media and A Personal Example Intro If one was asked to describe the social penetration theory, the best example would be an onion. Just as an onion requires its layers to be exposed to reach the core, social penetration requires a similar type of unraveling. The social penetration theory deals with the progressive disclosure of one’s true self to others and the world. Individuals have many layers that ultimately combine toRead More1.Area Of Research.. . Social Media Platforms Were Few1559 Words   |  7 Pages1. Area of research. Social media platforms were few since it started to show in 1998, it grew extremely expeditious. Moreover, now, Facebook had 1.79 billion active users monthly while Instagram has 500 million active users answering the effectiveness of social media platforms in general. Also, in Kuwait, there is a rapid evolution regarding social media effect on small businesses and home businesses. Moreover, a great response from the customer s side as well. Reaching the customers and targetingRead More3.Area Of Research.. . Social Media Platforms Were Few2980 Words   |  12 Pages3. Area of research. Social media platforms were few since it started to show in 1998, it grew extremely expeditious. Moreover, now, Facebook had 1.79 billion active users monthly while Instagram has 500 million active users, ensuring the effectiveness of social media platforms in general. Also, in Kuwait, there has been a rapid evolution regarding social media effect on small businesses and home businesses. Moreover, a great response from the customer s side as well. Reaching the customersRead MoreResearch Paper On Five Ways To Ensure Social Media Safety1044 Words   |  5 Pages6 Ways To Ensure Social Media Safety The growth and evolution of social media have influenced our social and business dynamics. We share more content than ever before in a bid to stay connected, we are less mindful of strangers and we sometimes feel invincible online. However, the level of connectivity offered by social media is quickly growing into our undoing. We are now more vulnerable than ever and this is a risk we cannot afford to take in this day and age when everyone with the know-how canRead MoreA Research Project On Children s Experiences And The Information They Display On Blogging Websites And Social Media1411 Words   |  6 Pages Methodology The methodology I selected to use to conduct this research project was documentation analysis. My study focuses on a qualitative approach in analysing parent’s experiences and the information they display on blogging websites and social media. This approach to the research was most appropriate as it allowed for an in-depth analysis on how parents are using these websites to influence and maybe how it is controlling their style of parenting. For this study, I compared and analysed a